B2B merchandise from Hamburg
Goods that sell – not just sit in storage.
Merchandise with added value for your sell-through: selected products for businesses in brick-and-mortar and online retail.
- Clear demand
- Attractive margins
- Good sell-through potential
- Flexible quantities
- Fair prices
- Direct contact person
- Short decision paths
Our standard
More than goods. But always goods.
Spahic Handelswaren supplies businesses with a broad range of merchandise for brick-and-mortar and online retail.
We focus on selected products with clear demand, attractive margins and good sell-through potential. We also contribute our expertise in business psychology: pragmatic, easy to understand and with no extra effort for you.
Services at a glance
Goods, sales psychology and direct B2B service from a single source
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Goods
A broad range of high-quality merchandise focused on sell-through and margin, in flexible quantities and at fair prices.

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Sales psychology
Sales psychology support including product analyses, sales assessments and simple market and target group evaluations.

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B2B focus
A direct contact person, short decision paths and fast, straightforward handling for business customers.

We think like retailers – and understand why customers buy.
Alen Spahic is a business psychologist and the founder of Spahic Handelswaren. He combines classic merchandise trading with a practical understanding of how purchasing decisions are made.
Working together
From inquiry to sell-through
Short paths, clear agreements and a contact person who understands your day-to-day business.
You get in touch
You are interested in our range or looking for a specific product, and you write to us.
We reply personally
You promptly receive a personal response from your direct contact person.
You receive your goods
Flexible quantities, fair prices and fast, straightforward handling.
We help you sell
On request, we support you with sales assessments, product recommendations and simple analyses of how to address your target group.
Frequently asked questions
Short answers
Who is Spahic Handelswaren for?
We supply businesses that resell merchandise in brick-and-mortar or online retail.
What quantities can I order?
We offer our range in flexible quantities and at fair prices. Simply write and tell us what you are looking for.
What does sales psychology support mean?
We support the sale of the goods with product analyses, realistic sales assessments and simple market and target group evaluations: pragmatic, easy to understand and with no extra effort for you.
Do I have to buy goods to book a consultation?
No. Consulting is open to businesses from brick-and-mortar retail, e-commerce and wholesale, whether or not they buy goods from us.
How does a consultation work?
The consultation takes place in a personal conversation, by phone or online. After a brief discussion of your needs, you receive an appointment and a transparent estimate of scope and duration.
Contact
Get in touch with us
Interested in our range or looking for a specific product? Write to us and we will get back to you personally and promptly.
- Emailinfo@spahic-handelswaren.de
- Phone+49 (0) 155 11575239
- LocationOehleckerring 6B, 22419 Hamburg