Stacked wooden pallets in a warehouse

B2B merchandise from Hamburg

Goods that sell – not just sit in storage.

Merchandise with added value for your sell-through: selected products for businesses in brick-and-mortar and online retail.

Warehouse shelves with boxes and pallets

Our standard

More than goods. But always goods.

Spahic Handelswaren supplies businesses with a broad range of merchandise for brick-and-mortar and online retail.

We focus on selected products with clear demand, attractive margins and good sell-through potential. We also contribute our expertise in business psychology: pragmatic, easy to understand and with no extra effort for you.

More about our service

Services at a glance

Goods, sales psychology and direct B2B service from a single source

  1. Goods

    A broad range of high-quality merchandise focused on sell-through and margin, in flexible quantities and at fair prices.

    Long aisle between tall warehouse shelves full of goods
  2. Sales psychology

    Sales psychology support including product analyses, sales assessments and simple market and target group evaluations.

    Customer talking to a salesperson while buying at a shop counter
  3. B2B focus

    A direct contact person, short decision paths and fast, straightforward handling for business customers.

    Hand taking notes in a notebook during a meeting

We think like retailers – and understand why customers buy.

Alen Spahic is a business psychologist and the founder of Spahic Handelswaren. He combines classic merchandise trading with a practical understanding of how purchasing decisions are made.

Who we are

Portrait of Alen Spahic, founder of Spahic Handelswaren

Working together

From inquiry to sell-through

Short paths, clear agreements and a contact person who understands your day-to-day business.

  1. You get in touch

    You are interested in our range or looking for a specific product, and you write to us.

  2. We reply personally

    You promptly receive a personal response from your direct contact person.

  3. You receive your goods

    Flexible quantities, fair prices and fast, straightforward handling.

  4. We help you sell

    On request, we support you with sales assessments, product recommendations and simple analyses of how to address your target group.

Bright shop with products on display furniture
Brick-and-mortar retailGoods that convince in store.
Person packing an order into a cardboard box
Online retailGoods that also resell online.
View upwards between four office towers

No purchase required

Consulting & sales assessment

Would you like to optimise the sale of your products or get a well-founded assessment of sell-through and market opportunities, regardless of whether you buy goods from us?

In addition to trading selected merchandise, I offer businesses individual consultations on sales, product evaluation and range structure: practical, easy to understand and geared to everyday retail.

Frequently asked questions

Short answers

Who is Spahic Handelswaren for?

We supply businesses that resell merchandise in brick-and-mortar or online retail.

What quantities can I order?

We offer our range in flexible quantities and at fair prices. Simply write and tell us what you are looking for.

What does sales psychology support mean?

We support the sale of the goods with product analyses, realistic sales assessments and simple market and target group evaluations: pragmatic, easy to understand and with no extra effort for you.

Do I have to buy goods to book a consultation?

No. Consulting is open to businesses from brick-and-mortar retail, e-commerce and wholesale, whether or not they buy goods from us.

How does a consultation work?

The consultation takes place in a personal conversation, by phone or online. After a brief discussion of your needs, you receive an appointment and a transparent estimate of scope and duration.

Contact

Get in touch with us

Interested in our range or looking for a specific product? Write to us and we will get back to you personally and promptly.

What is it about?

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